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Reporting on donor acquisition & conversion via Google Analytics

See how your website visitors become donors

Now that you have enabled advance GA tracking and used links to your site in email campaigns and/or social media you may like to see how effective was your campaign. One of the key parameters is to know how many users who visited your site become donors

Step 1: Go to Acquisition > Campaigns > All Campaigns:

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Step 2. Now you can see the how many users that visited your site actually made a donation as percentage of sessions to number of transactions.

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Step 3. Click "Source" tab to see breakdown by the source they arrived to your site