Bing / Microsoft Ads Integration

Getting Started

To get, and install your Microsoft Ads (Bing) marketing pixel:

In Microsoft Advertising, go to Conversion Tracking > UET tags and copy your JavaScript UET tag tracking code.

Create conversion tags in your Microsoft Ads / Bing account

Note: Conversions must be configured first in your Microsoft account.

Please create 3 conversions with values above.

Conversion Name	Event Category	Event Action	Event Label
Fundraise Up Checkout Started	Fundraise Up	begin_checkout
Fundraise Up One Time Donation	Fundraise Up	purchase	One Time Donation
Fundraise Up Monthly Donation	Fundraise Up	purchase	Monthly Donation

1. Create conversion goals

2. Set all corresponding details for each of the conversion goals

3. Final result should looks like this

Checkout Open

Fundraise Up "checkoutOpen" events maps nicely with Microsoft "begin_checkout" event.

Note: this should match conversion goal values begin_checkout event for you have added earlier.

<script>
FundraiseUp.on('checkoutOpen', function(details) {

    window.uetq = window.uetq || [];
    window.uetq.push('event', 'begin_checkout', {
        'event_category': 'Fundraise Up',
    });

});
</script>

Donation Completed

Fundraise Up "donationComplete" event is equivalent to the Microsoft "purchase" event.

Note: this should match conversion goal values for purchase events you have added earlier.

<script>
FundraiseUp.on('donationComplete', function(details) {

    window.uetq = window.uetq || [];
    window.uetq.push('event', 'purchase', {
        'event_category': 'Fundraise Up',
        'event_label' : details.donation.recurring ? 'Monthly Donation' : 'One Time Donation',
        'revenue_value': details.donation.amount,
        'currency': details.donation.currency.toString()
    });

});
</script>