<iframe src="https://www.googletagmanager.com/ns.html?id=GTM-NPK7NF9" height="0" width="0" style="display:none;visibility:hidden">

Bing / Microsoft Ads Integration

Getting Started
To get, and install your Microsoft Ads (Bing) marketing pixel:
In Microsoft Advertising, go to Conversion Tracking > UET tags and copy your JavaScript UET tag tracking code.

Create conversion tags in your Microsoft Ads / Bing account

Note: Conversions  must be configured first in your Microsoft account.

Please create 3 conversions with values above. 

Conversion Name Event Category Event Action Event Label
Fundraise Up Checkout Started Fundraise Up begin_checkout  
Fundraise Up One Time Donation Fundraise Up purchase One Time Donation
Fundraise Up Monthly Donation Fundraise Up purchase Monthly Donation

 

1. Create conversion goals

 

2. Set all corresponding details for each of the conversion goals 

 

 

3. Final result should looks like this

 

 

Checkout Open

Fundraise Up "checkoutOpen" events maps nicely with  Microsoft "begin_checkout" event. 

Note: this should match conversion goal values begin_checkout event for  you have added earlier. 

<script>
FundraiseUp.on('checkoutOpen', function(details) {

window.uetq = window.uetq || [];
window.uetq.push('event', 'begin_checkout', {
'event_category': 'Fundraise Up',
});

});
</script>

Donation Completed

Fundraise Up "donationComplete" event is equivalent to the Microsoft "purchase" event.

Note: this should match conversion goal values for purchase events you have added earlier. 

<script>
FundraiseUp.on('donationComplete', function(details) {

window.uetq = window.uetq || [];
window.uetq.push('event', 'purchase', {
'event_category': 'Fundraise Up',
'event_label' : details.donation.recurring ? 'Monthly Donation' : 'One Time Donation',
'revenue_value': details.donation.amount,
'currency': details.donation.currency.toString()
});

});
</script>