Getting Started
To get, and install your Microsoft Ads (Bing) marketing pixel:
In Microsoft Advertising, go to Conversion Tracking > UET tags and copy your JavaScript UET tag tracking code.
Mapping Fundraise Up actions to Microsoft Ads / Bing
Copy these script snippets into your Google Tag or scripts part of your website header templates.
Checkout Open
Fundraise Up "checkoutOpen" events maps nicely with Microsoft "begin_checkout" event.
<script>
FundraiseUp.on('checkoutOpen', function(details) {
window.uetq = window.uetq || [];
window.uetq.push('event', 'begin_checkout', {
'event_category': 'Fundraise Up',
'event_label' : details.campaign.name
});
});
</script>
Donation Completed
Fundraise Up "donationComplete" event is equivalent to the Microsoft "purchase" event.
<script>
FundraiseUp.on('donationComplete', function(details) {
window.uetq = window.uetq || [];
window.uetq.push('event', 'purchase', {
'event_category': 'Fundraise Up',
'event_label' : details.campaign.name,
'event_value' : details.donation.recurring ? 'Monthly Donation' : 'One-time Donation',
'revenue_value': details.donation.amount,
'currency': details.donation.currency
});
});
</script>