Getting Started
To get, and install your Microsoft Ads (Bing) marketing pixel:
In Microsoft Advertising, go to Conversion Tracking > UET tags and copy your JavaScript UET tag tracking code.
Create conversion tags in your Microsoft Ads / Bing account
Note: Conversions must be configured first in your Microsoft account.
Please create 3 conversions with values above.
Conversion Name | Event Category | Event Action | Event Label |
Fundraise Up Checkout Started | Fundraise Up | begin_checkout | |
Fundraise Up One Time Donation | Fundraise Up | purchase | One Time Donation |
Fundraise Up Monthly Donation | Fundraise Up | purchase | Monthly Donation |
1. Create conversion goals
2. Set all corresponding details for each of the conversion goals
3. Final result should looks like this
Checkout Open
Fundraise Up "checkoutOpen" events maps nicely with Microsoft "begin_checkout" event.
Note: this should match conversion goal values begin_checkout event for you have added earlier.
<script>
FundraiseUp.on('checkoutOpen', function(details) {
window.uetq = window.uetq || [];
window.uetq.push('event', 'begin_checkout', {
'event_category': 'Fundraise Up',
});
});
</script>
Donation Completed
Fundraise Up "donationComplete" event is equivalent to the Microsoft "purchase" event.
Note: this should match conversion goal values for purchase events you have added earlier.
<script>
FundraiseUp.on('donationComplete', function(details) {
window.uetq = window.uetq || [];
window.uetq.push('event', 'purchase', {
'event_category': 'Fundraise Up',
'event_label' : details.donation.recurring ? 'Monthly Donation' : 'One Time Donation',
'revenue_value': details.donation.amount,
'currency': details.donation.currency.toString()
});
});
</script>