Reddit Conversion Tracking

Conversion tracking enables you to measure your return on ad spend by tracking if people open a Fundaise Up checkout and donate from your Reddit ads.

Add your Reddit Pixel to your website

If you want to use the Reddit Pixel to track if a Fundraise Up checkout is opened and a donation occurs or create retargeting ads based on these events, you first need to install your Reddit account's pixel. To locate this code, log into your Reddit account at ads.reddit.com, select "conversions" in the top left of the screen, and then click the "Reddit Pixel" button as shown below. 

Copy the code that's displayed and insert it between the <head></head> tags on your ad’s landing page as well as any other pages you wish to track conversions on.

Add Javascript to send Add To Cart events to Reddit

Fundraise Up's "checkoutOpen" event maps nicely with  Reddit's "AddToCart" event. Add the following script below between the <head></head> tags on your ad’s landing page as well as any other pages you wish to track conversions on. Make sure the script is located after Fundraise Up's installation script and the Reddit Pixel.

 <script>
  FundraiseUp.on('checkoutOpen', function(details) {
rdt('track', 'AddToCart');
  });
  </script>

Add Javascript to send Donation Complete events to Reddit

Fundraise Up's "donationComplete" event maps nicely with  Reddit's "Purchase" event. Add the following script below between the <head></head> tags on your ad’s landing page as well as any other pages you wish to track conversions on. Make sure the script is located after Fundraise Up's installation script and the Reddit Pixel.

<script>
  FundraiseUp.on('donationComplete', function(details) {
rdt('track', 'Purchase');
  });
  </script>